We discovered that they would like to reach a broader socioeconomic customer base. While we were happy to hear their ideas and thoughts, no solutions are discussed at this stage. In fact, we wouldn’t get to the solutions until the very end. this can be a big hurdle for designers who are used to making a decision about the solution and then going full steam ahead to solve it. that old way of designing never takes into account the users that you are trying to reach. Research, research, research would be our mantra for the next few days.
One of the temptations to overcome as a designer is to get out the computer and start designing. For good extensive UX design, all that is needed is a paper and pencil, maybe some sticky notes if you want to get a little fancy, and of course… your brain.