UX design entails a lot of brainstroming, interviews, analysis, and sticky notes!The more interviews and the more thorough the interviews, the better the final design solution is going to be. This stage can take weeks and may involve focus groups and individual interviews. After the interviews, all data is analyzed and personas are created based on the behaviors of the interviewees.
In this case we boiled down our data to one persona… meet Jackie Dempsey
