Author Archives: tederler

HD Supply – Government

I worked at HD Supply for 5 years. It’s the biggest facility maintenance company you never heard of… unless you are in the facilities maintenance game. HD Supply specialized in 5 industries; maintenance, healthcare, hospitality, multi-family, and government. One of the first projects I worked on at HD Supply was to revamp the government section of the website to reign in a lot of information that had gotten out of hand over the years.
Please take a look below to see how we changed the design to consolidate information, and make the government section a more user-friendly experience. We created a splash page to funnel users in the direction they needed to go and then broke out high-level sections to their own pages.

New Design

Old Design

Dottie’s True Blue Cafe

Dottie Personified
Dottie Personified

Dottie's Logo
Dottie’s Logo

Dottie's Menu page 1
Dottie’s Menu page 1

Dottie's Menu page 2
Dottie’s Menu page 2
Chipotle Pepper Jelly Label
Chipotle Pepper Jelly Label

For this project, I redesigned Dottie’s logo, menu, signage for a new location and created a WordPress website.
We also decided after much discussion to personify Dottie as a big-haired, brassy waitress with cat-eyed glasses.
Finally, I designed the product label for one of the mort popular items at the restaurant, the Jalapeño Pepper Jelly. By the way, if you are in San Francisco, I would highly recommend this restaurant. It’s a tradition.

Converting Client’s Website into a Responsive site

I’m taking the initiative to create the structure for a new responsive website for one of my clients. My goal is to keep the design very similar to what it is now but to install a bootstrap structure to it so it plays nicely on mobile and tablet.
So far, so good. Here is a before and after for the home page. Things are still changing. I don’t want it to be immediately recognizable as a bootstrap site, but I want the structure for growth and, of course the responsiveness.
I have installed a javascript carousel through bootstrap to replace the older flash slider that was on the home page.

Before

Before Shot Homepage
Before Shot Homepage

After

After Shot Homepage
After Shot Homepage

UX HOW Conference – San Francisco

San Francisco HOW Conference
San Francisco HOW Conference

Enjoying the opening day of the 2015 San Francisco HOW Conference on User Experience Design.
So far it’s been really encouraging talks about creativity and Where UX fits into an organization and how to sell yourself as a UX designer. The afternoon will get more into UX specifics and I will continue to blog about it as I go through the 3 day conference.

Day 4 – Stake Holders Presentations

With our insight from interviews of the stakeholders and likely users, we present our ideas to the stakeholders.
This is not a polished, finished design by any means. this is often difficult for designers to do – we are used to putting our best foot forward, but this is still in the beginning stages of finding good UX solutions. It is important to make it clear to the stakeholders that these are starting ideas, not end ones. This allows for a free and open discussion about any and all concerns, ideas, and clarifications.
Here is the scenario and situation that our persona, Jackie finds herself in and how our product will help her.

Day 2 – User Interviews and Analysis

Brainstorming session
UX design entails a lot of brainstroming, interviews, analysis, and sticky notes!
The more interviews and the more thorough the interviews, the better the final design solution is going to be. This stage can take weeks and may involve focus groups and individual interviews. After the interviews, all data is analyzed and personas are created based on the behaviors of the interviewees.
In this case we boiled down our data to one persona… meet Jackie Dempsey

Day 1 – Stake Holder Interviews

Insights about Jackie's needs
Insights about Jackie’s needs
On the very first day we got started interviewing the stake holders from Girls Leadership Institute. We asked them about what issues they were having and what their goals and expectations were.
We discovered that they would like to reach a broader socioeconomic customer base. While we were happy to hear their ideas and thoughts, no solutions are discussed at this stage. In fact, we wouldn’t get to the solutions until the very end. this can be a big hurdle for designers who are used to making a decision about the solution and then going full steam ahead to solve it. that old way of designing never takes into account the users that you are trying to reach. Research, research, research would be our mantra for the next few days.
One of the temptations to overcome as a designer is to get out the computer and start designing. For good extensive UX design, all that is needed is a paper and pencil, maybe some sticky notes if you want to get a little fancy, and of course… your brain.